Follow the simple steps to complete your Landing Page Audit
Clarity is the most important issue. If you want people to take action, they first need to understand what you're offering. Ideally, your page should be easy enough for any visitor to understand that they can explain what you're offering to someone else.
The page answers the following questions
- What is this product/service?
- Why should I buy this product/service?
- How should I purchase this product/service?
Trello's Landing Page's Main Objective
It Looks Ok!
Should be Better
No, Definately
Doesn't Fit
Your CTA should be the first thing your user sees when they click on your page. Your CTA is the handshake of your brand and landing page. To make sure you convert enough leads, you need to make a clear and strong first impression.
The CTA button is clearly noticeable.
Taboola's CTA
When developing descriptions, use specific language to explain your offerings' features. Some phrases or terms become so commonly used that they begin to lose meaning to customers. If you are selling a pair of shoes, for example, you can describe how the materials used to make them increase their durability.
What distinguishes the content of the product from other dyes, specifically shown. Instead of giving detailed information, the most striking features allowed the user to focus only on those features.
Miro's Specific Information
Its main visual image should evoke a strong emotional response. It should also be relatable, compelling, and worth the words in the value proposition.
The videos of users using the products, used in the hero area, both promote the product and become a reliable reference for other users. The big, white images of bed linen oozes a cozy feeling about the product and promise to change your sleep for the better. The element of promise is clearly visible in the essence of the product, clearly represented by the photographs.
Au Lit Fine Linens' Hero Image
The UI move is a great way to make your SaaS website stand out. This is a great tool to use when presenting your product features.
The content supported by UI gestures clearly shows the user what exactly needs to be highlighted.
Bounties' UI Example
Incentives are motivations that encourage people to take action here and now, not later. Make your offer seem irresistible by combining persuasion techniques related to your value support.
Words like “limited edition,” “selling fast,” and “only x number left” are some other ways to create scarcity. These terms create a sense of urgency and motivate people to act fast.
You can see this in action on the Booking.com website. It displays the remaining number of rooms in bright red font.
Booking's Incentives
Emphasize what others like them are doing to make sure users are not alone in their decisions. Ex. "others have also bought/viewed this posting". Affirmations from real people help users build credibility that helps them make confident purchasing decisions.
Including both users' comments, ratings and video narrations has been a reliable factor for new users as social proof.
Slack's Social Proof
Regardless of how thorough the information is on your landing page, some users are bound to still have questions, especially on their first visit. Make it easy for users to ask those questions by including a visible chat widget to convert prospects more quickly.
Meeting the user with a humanized chatbot increases intimacy and trust. Babylon Health’s symptom checker is a truly impressive use of how an AI chatbot can further healthcare. Doctors, engineers, and scientists developed the AI. It uses machine learning and natural language processing to communicate organically.
Babylon Health's Chatbot
Considering how many different kinds of devices people access digital products with: tablets, smartphones, desktops, laptops, and even wearable tech like watches. It’s vital that your products work well regardless of the screen size and resolution or device type.
In Slack's website view on the phone, the screens seem to overlap each other.
Slack's Screen Sizes
Landing pages are often the first, and sometimes the only, page on your website that a visitor sees, which means they are your most powerful chance to make a pitch for your goods or services. A highly optimized landing page can be extremely effective at converting visitors.
Interactive layouts and fast-loading images help the user complete the action in less time. Let's look at Lamy's landing page optimization speed via "https://pagespeed.web.dev"
Lamy's Optimization Test
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